河馬仔 2017-8-3 00:44
2017香港動漫電玩節小相集及感想
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講開今次2017香港動漫電玩節小感想，本人希望以一個非動漫網台主持身份去講，因為自己都覺得如用太多相關角度去看這個活動會有好大偏執之處，所以不欲如此。
本專欄從來都不會和各讀者去深究場內環節，但就一定會和各位行一個大運，看看動漫節內的情況(有些沒人的相片攝在開場時)，而本次動漫節也夾了第一屆的"兒童玩具節"。
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星期日早上排隊情況還可:
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而其實每日都有STAGE EVENT，但今次有不少的環節已和<玩具節>有關，有些環節亦與其他的商攤有關，亦有本地明星演出如梁榮忠，吳岱融等等。
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亦有日本的演出組合，今次本專欄就拍到了MOSO CALIBRATION。亦拍到了動漫COSPLAY大賽，得獎者有獎金或獎品及以箱計的杯麵。
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而其實場下亦有一些小型的間歇舞台活動，但據本人在台下觀察所感，觀眾雖然有不過好多人都不太清楚台上的動漫人物，亦不知道有這些歌等等，唱完就散。
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行完一圈也要講講感想.........
- 其實以往在90年代尾，當動漫迷會視剛剛從書展出來的漫畫節相當滿意之時，到到現在"漫畫"在場內的角色看似越來越微小，而今年加上非常親子之"兒童玩具節"活動，實際令全場的結構起了相當的變化。
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我年年有去動漫節或前身之漫畫節，未有缺席一年，但就從來都未見過場內有如此多的BB車，一家大小的話就多數會見到一至兩架BB車，上面放子女又有隨身行李又有，雖然場內感覺人流不似以前般極擠迫，但有時真的未必會預有這麼多的BB車在場內行走。
- 而今次由於大會有一些方便家長帶同子女的通道措拖入場，再加上頗主推相關玩具節，所以今次的入場人士之比例感覺上好大不同。
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首先場內的一些遊樂攤位的大型程度是超乎本人想像，感覺似廟會祭典或以前的歡樂天地多一點...
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- 其他的檔口也會有類似的東西
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而今次最為動漫迷評論及質疑的就是這批用上不少地方之"吹氣彈彈"。
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每局$40，本人當然不知道如何，但據採訪所聽聞之路邊消息，雖然這些物品的成本好高，但居然使用量遠超想象地多，如要玩齊三個每人$120都應該好好收入。
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- 如此推算及演化出來之結果，筆者會認為就是活動已走入"嘉年華"模式，我不可以再將此活動與其他看似同類活動(如C3)或海外的大型動漫節相題並論。
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- 首先據自己所採訪見到，有不少家長帶同子女入場，也見到不少家長因不適應人多而顯得有點厭煩，亦見到有些子女通場跑的問題之餘，好多家長亦覺得這些"吹氣彈彈"可以令他們及子女覺得沒有這麼悶，因以前子女入動漫節除了想買高達玩具之類就沒其他好看。而當動漫節出現多了這批家庭客源的話，發現購物的風格也出現了更傾斜的變化...
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- 以往當年青客源一多通常小飾物/毛公仔/動畫人物道具等等的東西會較受歡迎，但家庭客一多本人眼見賣氣好像與以往有點不同。
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- 相反而言，"耐用品"真的出奇地受歡迎，原因無它，在家長的心態，小擺設/POSTER/漫畫/小說書本/易玩厭的玩具沒太大用處。相反來說何解遊戲機好賣，因為在家長的心態遊戲機可以玩好耐，而其他如文儀用品/高達模型/CARD GAME等等可以讓子女玩好一段時間較化算，再加上有家長會在這兒順便買開學要用的文具背包等等，亦令相關產品在今次的賣氣更好。
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- 而第三樣東西差不多會被賣斷市就是"福袋"......
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有些讀者會問我對今次活動的感覺如何，變成這樣有如何解讀。筆者會認為今次的活動甚有"嘉年華"的模式，事實上動漫迷在官方的FB有如何的評分可自行解讀一下，所以為何本人在文章頭講明以一個非動漫網台主持身份去講。因為如以一個普通視點的人來說，"嘉年華"式的活動真的較適合普羅大眾，如單以動漫物品或動漫發佈等"專門"作招徠的話，的確可吸引到動漫迷回流。
不過，究竟普羅大眾是多數，或者是動漫迷多數?而且哪群組的受眾會較容易被吸引入場?再者如以商業角度，動漫迷可能會對某一些物品買完便走，但普羅大眾可能因未接觸過相關活動又或者帶了子女入場會買得更多，所以筆者相信如單單基於商業因素之下確實以普羅大眾為銷售目標為最上算。
當然如此走向之下，筆者會不諱言嘗試下一個預測，這個"嘉年華"式走向會可能越來越強烈，而今次的相關"玩具節"在家長的眼中應該大體覺得會方體諒這批要照顧子女的群體之後，而家長往往就是較容易接受的一群，這群群組的確會在未來只會更佔上風，如果您是會方您又會如何部署?
不過經過自書展脫離後十幾年的相關活動，究竟城市內的大眾對動畫又有如何看法?不妨以上年大賣到主流媒體都大賣特賣之"你的名字"的booth...
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我在這個檔口來回行了一些時間，事實上出奇地會去關注此booth精品的人流又非大蜂湧，但居然仍有好多老一輩仍以"卡通"來形容新海誠老師此動畫作品之外，更聽到有些相信看過此片的家長居然和子女講此片講鬼上身又死人不太適合，亦有講片內有些鏡頭只適宜k 大人觀看，但聽得較多就是...這電影的故事是??????????等等，不知是未看過還是太難明了...
不過這亦證明就算是極度出名的動畫在大眾之中是與動漫迷的角度可以好不同，在節奏急速的這城市，的確好難去找人去深究動畫故事，悲哀地說可能連想理解的人也不多，多年來的動漫活動好像終歸也難令大眾對動漫有種refresh的感覺。
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猶幸今次在會場見到有公司開始主力推出一些動畫人物於產品身上，希望氣球魚屋老師成功。不過對活動總括而言，筆者覺得將目標轉移至家庭一家大小父母子女客源這一步棋，是不回頭的過河卒，而在未來估計在這Target發展會遠較向動漫迷招手容易，對於一個可以說是代表香港之主要動漫活動有如此走向而言，本人真的不欲有如香辣海鮮杯麵般的辛辣評語。再者，感覺上如這步棋在營商上真的較以往大成功的話，下年的規模又會如何?筆者估計在近年動漫迷已多出訪外地EVENT，東南亞地區的動漫相關活動越做越專業及競爭加劇，但本地的主力動漫活動以如此方向走之下，動漫迷的喜好影響力也可能大不如前。而更令筆者憂慮的是，這個走向會對現時本地差不多入場人數最多的本地同人活動"Creative Paradise"，姑勿論賺蝕問題，未來定位及發展可能會變得相當尷尬及荊棘滿途，分析將會在"Creative Paradise"活動感想再詳述。
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